The Retail Sector
An example of how it works
One or more MediaCAT's are simply placed in each retail store and connected to the Internet. From just one central office or remote location, all of the MediaCAT's can be controlled, updated with content or instructed to 'sync' with each other.
Retail Screens in Action
With the retail sector becoming ever more competitive and the increasing threat of losing customers to e-commerce plus searching for new revenue streams, companies are now looking for more effective forms of marketing communications that have a positive effect on sales. With recent developments in technology it is now possible to create cost effective multi-media solutions that are visually more effective and reduce staff involvement at store level.
There are many obstacles that can prevent traditional point of sale working as effectively as it should. These range from logistical problems such as damages, late delivery and poor staff communication resulting in the POS being displayed incorrectly. Digital media products and services can provide solutions that have the following benefits:
- High quality multi-media displayed on high quality screens effects the consumers purchasing decisions more effectively than traditional paper based point of sale;
- They allow for a consistent corporate image;
- They allow the desired images to be displayed at the precise time required;
- They guarantee consistently high quality images unlike some traditional point of sale that becomes damaged, fades and curls up at the corners;
- Messages can be delivered nationally, regionally, or to a single site at the same time via a remote transmission;
- Reduced logistical cost of creating, storing, distributing and displaying;
- Screens are durable and present low maintenance costs;
- Effective tactical marketing tools as they can allow significantly reduced lead times and hence quicker reactions;
- Regional or local marketing campaigns can be achieved more cost effectively as there is no longer the requirement to be concerned with print quantities and runs to achieve economies of scale.
- MediaCAT record all media playback information and feeds this back to master unit. This measures advert airtime usage and is essential information for advertisers if they are paying for advertising space.