Digital Signage
Digital Signage in Action
Recently, considerable research into the effects of digital signage on the target audience has shown that consumers have a positive attitude to it. Studies also provide evidence that exposure to products shown on a digital in-store network has directly increased sales compared with control stores.
Case 1
A large well known supermarket chain recently undertook a large roll out of digital screens for advertising at point of sale. After first year 90% of customers were positive to Digital Signage. 47 out of the 67 brands shown on the TV showed a sales increase of approximately 10% per brand per campaign. 10 brands saw increases of over 10% (source Topline 2004).
Case 2
After initiation of a digital signage network this predominantly northern based convenience store experienced a 15-20% uplift in sales of featured products compared with stores without digital signage.
Case 3
A recent trial within a chain of metro sized supermarket stores showed advertised products achieved an uplift of up to 44% and an increase of 18% was sustained after advertising on the network had ceased.